About Us


We live in a hyper-connected world, where everyone is reachable and accessible. The fine line between connecting and disturbing is more blurry than ever, making quiet a rare commodity. Whether it represents an exciting opportunity or a cause for growing concern, the media is constantly flooding us with its immersive nature, mostly responsible but often incontrollable as it transforms itself in front of our eyes.

At Wolf, we believe in the individuals behind the words and images, people with a unique perspective that helps to see the bigger picture and understand processes in a relevant context.

Each one of our team members brings strengths and expertise, thus creating a cohesive and synergic environment at Wolf. Together, we seek to serve our clients responsibly, faithfully, humbly, and out of goodwill. 

Every person deserves a chance to become part of a pack: one that protects you while helping you grow and thrive. Come meet our pack and see it for yourself.

The Wolf Pack

Roni Wolf

Founder of Wolf Communications, est. 1992. Under his management, Wolf™ became the first PR agency in Israel to be affiliated with a global PR firm, Weber Shandwick. Roni loves being a part of the ever-evolving world of communications. He earned his degree at the Hebrew University of Jerusalem. Today, Roni is an active musician and swimmer.

Limor Rozental

Deputy CEO and Partner at Wolf Communications,™ Limor supervises the larger healthcare, automotive, retail, and marketing accounts. She holds an MA in Communications and a BA in Psychology from Bar-Ilan University. Limor usually starts her day by reading the newspaper – always from beginning to end.

Erez Bank

Deputy CEO and Partner at Wolf Communications,™ Erez manages the high-tech, financial, IT, production, and industrial sectors. He holds an MBA of Communications from the College of Management and a BA in Communications from Yezreel Valley College. In his free time, Erez can be found gardening or reading crime novels. He is especially fond of Swedish novelists, such as Stig Larson.

Noa Raam

The Account Manager for lifestyle, consumer, and beauty brands. Noa arrived in Israel in 2004 from New Jersey and speaks fluent Hebrew and English. A connoisseur in all things food, her unofficial title at Wolf™ has become "Head of Lunch." She can often be found scrolling through Instagram, making her a naturally gifted influencer specialist. Noa loves to cook and dance.

Roni Kerzner

Starting his career as a journalist at Forbes Magazine, Roni now is the Account Manager for large names in the automotive, production, airline industries, and innovation industries. He earned his MA in the History of Israel from Tel Aviv University, focusing on the Holocaust, the pre-state period of Israel, and the History of Sports. Roni is a former softball player, currently plays soccer, and is an active fan of Maccabi Haifa and Liverpool.

Keren Shamir

Keren joined the team in 2007 and is in charge of several accounts in the lifestyle and consumer fields. She received her BA in Communications and Management from COLMAN College in Rishon LeZion. Keren loves animated films, comics, and cartoons.

Irena Sakhno

Manager of Hong Kong Trade Development Council (HKTDC) – Tel Aviv Branch. A former journalist and editor turned marketing specialist, Irena has worked in the global market in a variety of countries. Irena received her Ph.D. in History at the National University of Kyiv, Ukraine. She oversees international collaboration and helps Israeli companies to get into the Hong Kong market. Irena is an enthusiastic yogi, swimmer, and runner.

Ilana Nikulin

The Office Manager at Wolf, Ilana is a point of contact for customers and employees. Holds a Bachelor’s in Business Administration from Westminster College, London. Ilana firmly believes there is no such thing as “small stuff” in administration and prioritizes making the office a second home for her colleagues. Fluent in Hebrew, English, and Russian. Ilana loves reading, writing, and music.

Omer Wolf

A graduate of the New Media College for Campaign Managers with a Bachelor's degree in Film from Tel Aviv University, Omer specializes in application marketing and strategy. Currently, he leads the digital development at Wolf Communications. Omer is passionate about the sea and is always ready to discuss weather forecasts and read synoptic maps. He welcomes recommendations for playlists, books, and must-watch movies.

Sonja Goldberger​

An International Communications and Public Relations Consultant at Wolf. Originally from Vienna, Austria, Sonja moved to Israel when she just turned 18 to study Political Communications and Marketing at Reichman University. She fell in love with Israel and decided to make Aliya. Fluent in German, English, and Hebrew, worked as a content writer and social media manager. In her free time, she loves to play tennis, try out new cafes, and spend time with her friends and family.

Yakov Sirotkin

Yakov works in Business Development for HKTDC™ while simultaneously studying for his BA in East Asian Studies and International Relations at Hebrew University. He speaks Hebrew, English, Russian, and Chinese. Yakov loves to travel and is drawn to anything and everything related to China.

Alex Radensky​

Account Executive at Wolf Communications. Holds a bachelor's degree in political science and international relations from the Open University. Graduated with honors from "Bezefer" school of Public Relations and Spokesmanship. A keen fan of the Hapoel Be'er Sheva football team, Alex is a panelist on the radio "South" sports show.