Crises are always looming on the horizon of the media and PR consultants. As such, we watch out to identify potential crises and manage them correctly from their earliest stages in order to prevent, to the extent possible, the eruptions and the “noise”.

Correct and early crisis management has the power to turn a threat into an opportunity for reinforcing the perception of the organization and its representatives by the target audiences. As the professionals who stand by their clients, we are required to employ sound discretion, good planning and resourcefulness, while taking proportionate action and carefully reading the map of the media channels.